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Best Tool For Amazon Product Research

Best Tool For Amazon Product Research? Let’s Review The Top Helium10 and Jungle Scout

In this post we discuss the best tool for Amazon product research. Is it Helium10 or JungleScout?

Choosing the right product to sell on Amazon can be a tricky thing. If you are just getting started out with Product Research, you need the right tool for the job. 

But with so many product research tools available, it’s important to know which one to use. Helium10 and Jungle Scout are two of the most popular and well-known programs, but which one should you use? Let’s find out together!

Why do you need product research tools?

Before we dive into the comparison between the two useful tools, it’s important to know why a product research tool is important for the success of your business.

There are a number of reasons why product research tools are critical for any business.

 First, they help you to understand what your customers want and need. This information is essential for developing products that will appeal to your target market. 

Additionally, research tools can help you to identify any gaps in the market that you can fill with your products. 

Finally, these tools can also help you to monitor your competition and keep track of their product offerings and activity. By understanding these factors, you can better position your business for success.

Best Tool For Amazon Product Research
Best Tool For Amazon Product Research

What makes the best product research tool?

There are a few things that make the best product research tool.

  • It should be user-friendly and easy to navigate
  • It should have a large database of products so you can find one for your needs
  • It should allow you to compare products side-by-side so you can see the differences and make the best decision.
  • It should have helpful customer reviews so you can get an idea of what others think of the product and service
  • It should be affordable, so you can get the most for your money.
  • It should be able to generate reports quickly and easily

What Is Helium10

Best Tool For Amazon Product Research

Helium10 is an all-in-one solution for Amazon FBA sellers to succeed. It has tools designed to meet the needs of both beginners and advanced sellers.

Helium10 helps Amazon FBA sellers find and research products, optimize listings, give you the best keywords for your listings and PPC ad campaigns, and more. Click here to know more about Helium 10 which can also help you.

What Is Jungle Scout

Best Tool For Amazon Product Research

Jungle Scout is an Amazon research tool that helps you find winning products or niches by predicting sales, researching keywords, spying on competitors, and analyzing just about every aspect of a product. 

Founded in 2014 by Greg Mercer, you can use it to launch a product search leveraging the best-selling lists in any niche while getting in-depth market insights at your fingertips.

Pricing Comparison


You can try Helium10 today for free and if you like what it offers (which I know you will), then you can upgrade to a paid subscription for more features that will help take your business further.

Pricing varies depending on the plan:

Free Plan for $0 

Platinum Plan for $99/month

Diamond Plan for $249/month

Elite Plan for $399/month

Get 50% OFF Your First Month When You Use Code: LOUISE50 OR 10% OFF Every Month When You Use Code: LOUISE10

Click here to get the discount

Jungle Scout

JungleScout doesn’t offer a free plan and has three pricing modes:

Basic for  $49/month or $29/month ($349 billed annually)

Suite for $69/month or $49/month ($589 billed annually)

Professional for $129/month or $84/month ($999 billed annually)

Features Comparison

Both Helium 10 & Jungle Scout offer product research tools. 

Jungle Scout Product Database vs Helium10 Black Box

JungleScout Product Database is a fantastic tool for any business person that has to make a decision on whether or not to sell a product. 

It provides you with a search engine of 475 million products from Amazon, letting you look beyond the scope of the marketplace while also giving you valuable information. One of the many things you can do with this database is found potential products for your business or customers. 

This can be done by looking at the rankings of each product, finding products in a specific category, and by making calculations on how much profit you would make if you were to sell a specific product. 

There are many other things you can do in this database to help aid you in your business ventures. 

Helium10 Black Box Tool

With Helium10 Black Box Tool, it helps you find a winning product in just a few clicks. This tool allows you to scan the Amazon marketplace using various filters. 

You can search for products by category, price, reviews, and more. Once you’ve found a product that meets your criteria, you can then use the Black Box tool to see how that product is selling. 

The tool will show you the sales rank, reviews, and other important data. This information can help you to decide if a product that has a high chance of success and is worth pursuing. 

Aside from product research, Black Box can be also used for keyword, niche, competitors, and product targeting research which can help you optimize your sales. 

Best Tool For Amazon Product Research

Which product tool is better?

It really depends on your needs and preferences. There is no clear answer as to which product research tool is better: Helium10 or Jungle Scout. Each tool has its own unique features and benefits that may appeal to different users. 

Some users may prefer Helium10 for its extensive features and detailed analysis, while others may find Jungle Scout to be simpler and easier to use. Ultimately, it depends on the individual user’s needs and preferences.

If you’re just starting out, Helium10’s free plan can be a good option, as it allows you to do a limited number of searches per month. However, if you’re looking for a cheaper option, Jungle Scout can be a good choice.

Both tools have their pros and cons, so it’s important to decide what features are most important to you. 

Personally, I use Helium10 to help me on daily basis especially in keyword research to optimize sales. Plus the product research tool is straightforward and easy to use. It’s very helpful in finding winning products from broad research. 

Here is a table of the comparison between the two tools:


Helium10Jungle Scout
Product Research
Keyword Research
Niche Finder
Reverse ASIN 
Keyword Tracker
Listing Builder
Profitability Calculator
Listing Analyzer
Listing Builder
Chrome Extension
Sales Dashboard
Email Automation
Review Exporter
Mobile App
Product Launcher
Advertising campaign builder
Email Automation
PPC Tool
Inventory Management
Product Data Management
Sales Order
Inventory Tracking
Customizable Branding
Template Management

Final Thoughts

When it comes to product research, there are tons of options out there. New tools are popping up every day, which can make it very confusing to find the right one.

When you’re starting out, it’s important that you find a tool that’s easy to use and provides you with the data that you need. This way, you can spend less time researching and more time doing.

We hope this article was able to provide you with a few ideas that you can use to help you find the best product research tools for your Amazon business.

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