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how to sell on Amazon for beginners

How to Sell on Amazon for Beginners – An Outline Of Areas to Focus on to Succeed

In this post, we outlined a summary of how to sell on Amazon for beginners. It will teach you the main principles to focus on to succeed.

Selling on Amazon is a dream for many especially when a pandemic happened.

People are looking for the many ways they can make money from the comfort of their homes.

Amazon is said to provide “passive” income but it’s far from that. Selling on Amazon can be one of the most challenging experiences you’ll ever have.

But, if done correctly it’s a very good source of income for the years to come.

Amazon’s earnings during the holiday season alone reached $125.6 billion soaring past the $119.7 billion Wall Street forecast.

Amazon is truly paving the road to its retail shopping domination and you could be part of this journey if you have the courage, discipline, and knowledge to succeed.

Below are 5 important pillars on how to sell on Amazon for beginners that you must do correctly to succeed in 2022.    

The Main Points of a Good Product

1. Demand, Demand, Demand! 

how to sell on Amazon for beginners

This is a very important first step that you must take into consideration.

I know it’s tempting to go with a product you like and it certainly can be done however you have to listen to the data.

The easy version of confirming demand is going to Amazon and searching using different keywords about your product.

Ideally, the top results should have around 500 reviews. This isn’t an absolute number but if you see in the top results that the top competitors only have less than 100 ratings then it’s clearly not a product that will generate consistently & enough sales for your effort to be worth it.

Tools to help you check demand: Helium10, JungleScout, Google Trends.

2. Product, Shipping, & Customization Costs

how to sell on Amazon for beginners

When people start their Amazon business they don’t realize just how much things add up and they end up with no profits.

You must really do diligence during your research phase to find a quality product that is affordable with a reputable supplier you can trust for the long haul.

Negotiating product costs, finding different forwarders to get affordable shipping, are crucial to get right the first time.

Where to buy? One of the top platforms to buy affordable products is Alibaba.com.

But before you buy you might want to consider reading our blog post on how to find the best suppliers in Alibaba.

3. Product & Packaging Quality 

Customers are visual creatures. This is an aspect in that you can truly stand out among your competitors.

Aside from the visual element, you need to be smart with the size and weight of your packaging as it will heavily impact your fees, storage, and shipping costs.

Where to design create & edit your creative assets? Canva is by far one of the easiest tools out there to get you started in making images and videos for your products. They have a free & pro version. The free subscription already has a lot of features but if you want to have access to more images, templates, etc. then the pro would be best for you at $12.99/month.

4. Supplier experience & customer service.

how to sell on Amazon for beginners

It’s crucial that the supplier understand what you want and need. Moreover, this supplier should already know how selling on Amazon works and many do. You just have to find them.

You’re bound to get into some issues when you sell in Amazon such as compliance and product issues. It’s important that you have a reliable supplier that can help you and won’t add to your frustrations.

It’s crucial that the supplier understand what you want and need. Moreover, this supplier should already know how selling on Amazon works and many do. You just have to find them.

You’re bound to get into some issues when you sell in Amazon such as compliance and product issues. It’s important that you have a reliable supplier that can help you and won’t add to your frustrations.

Price Effectively

how to sell on Amazon for beginners

1. Price competitively

You need to be around the same price as your competitor unless your product has a lot to offer compared to them.

As a new seller price is an easy factor you can change to gain an advantage over your competitors. If you followed the advice above then you have the capacity to take price cuts if needed. 

2. Set different prices at different phases.

There are many reasons why you need to adjust prices. When you have a quality product and have been getting consistent sales with a very high conversion rate then you can play around with increasing prices reasonably in order to increase your profit margin.

3. Continuously test different price points on different days without having an abrupt increase/decrease.

Amazon doesn’t like sudden big price changes so do it gradually.

Splitly is a tool that can help you test difference prices efficiently. 

Profitable Marketing​

how to sell on Amazon for beginners

1. In-depth keyword & competitor target research with lots of segmentation.

This needs to be done correctly during the honeymoon stage.

Tools like Helium10 can save you a lot of time in finding the best targets to put your money on.

2. Test different bid strategies.

It’s important to bid correctly according to your goals, keywords/ASIN targets, search volume, price and many more factors.

You can’t expect to get impressions if you’re bidding on a keyword with more than 10,000/month search volume at $0.10 bid.

Sellerise is a tool that can help you track profits passively. You just need to put in your costs upfront and they’ll do the rest.  

Reviews

  1. Having early reviews will tremendously help your business.
  2. Don’t be shy to announce to friends, family & relatives that you launched your product & have them support you. And, of course to make them leave an honest review.
  3. Use rebates! Such as Rebatekey.com

Monitor

  1. Monitor using tools such as Helium10 to track efficiently your ranking, price changes, and more.
  2. Setup weekly tracking for important metrics such as sales, daily units, conversions etc.
  3. Note your observations, what you have done, & other things that happen in your store. Maybe you added a new keyword, changed your bidding strategy. It’s really important to note down these things.
  4. Optimize with a plan. We have a simple SOP guide that you can copy. 

We hope we gave you some insights on how to sell on Amazon for beginners to help with your journey.

We worked hard on this post so if you like our content we’d highly appreciate a comment or kindly share to those who might benefit. Thank you!

This post contains affiliate links that will give me a small commission whenever you decide to purchase. This truly helps me create more helpful content and I’ll know if my content has helped you or not.

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