In this post, We’ll answer the question is Amazon PPC Worth it in 2023? We’ll discuss & give you our own verdict if it’s worth it or not.
The short answer is that Amazon PPC is worth it!
First, when you want your product to get found fast in the Amazon search results & make sales fast you need to set up Amazon PPC campaigns.
Also, no product survives without some form of advertising/marketing unless it’s a very unique product without much competition.
The main reason why it won’t survive without Amazon PPC is, that your competition is always doing something to defeat you and Amazon PPC is the quickest way to do it.
So, even if you’re number 1 you shouldn’t be complacent as many sellers are doing their best to take your place & just waiting for you to fail.
And lastly, think about it why do the biggest brands like Coke, Nike, and Apple still invest in advertising even though they have solidified their brand in their respective industries?
Here are more reasons why Amazon PPC is so important:
1. If you want to sell on Amazon and make money you need to get found first by your buyers
As a new seller, you have no chance of getting found on the first page when the customer searches for your product.
2. You need Amazon PPC when you launch
When you launch your product, Amazon will give you a boost for a month to help you rank higher in the search results. You should take this chance to boost it further with Amazon PPC to ensure you get reviews fast.
3. You need PPC to rank higher in the search results and stick there
Over time your need for Amazon PPC will lessen as you get higher in the ranks but you should never completely turn it off for the reason that your competitor is just around the corner waiting to take your place.
4. Amazon PPC adds some credibility to your brand
Our customers will take you more into consideration the more they see you. And, they might think you’re truly the product they were looking for and you’re a solid brand that invested well in advertising.
5. Amazon is the fastest way to get sales and grow your Amazon FBA business.
There are so ways you can grow through Amazon PPC and establish your brand in your target market.
6. Customers need to constantly see you for them to consider you
The same thing I said above, customers need to constantly see you for them to consider you and not the latest brand they just saw that was just as promising.
More importantly, the reason why Amazon PPC is worth it is that you only pay when you get some results.
It’s one of the most powerful tools in terms of reaching your target customers as you can heavily narrow down your “targets” and is cost-effective as the number of targeting and bidding is in your control.
So if you’re smart with Amazon PPC you can grow fast and be a profitable Amazon FBA business in a shorter period of time.
For example, with influencer marketing, you need to pay the influencer upfront without a guarantee that they’ll generate sales.
With Google & Facebook Ads, you add an additional step to the customer journey plus there’s added competition and more distraction to your customers.
Customers on Amazon are more or less ready to purchase. When you use influencers or Facebook you’ll also reach those who just want to be entertained or merely scrolling.
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